PROJECT:

Pop Cargo Shop

Celebrating the 20th Anniversary of the Iconic Sanctuary Cargo, “re-issuing” the original Y2K best seller. 

SKILLS:

Creative Direction / Brand Identity / Logo / Signage / Marketing / Social Shoot Art Direction / Print & Digital Collateral & more

PROJECT BRIEF:

Develop a brand design that featured fun, unique and vibrant elements that resonated with the whole Pop Cargo collection. As well as using the exclusive Power Flower print as a focal point.

Influencer, Editor and VIP Mailer Collateral

Influencer, Editor and VIP Box

Email Collateral for Launch Day

Art Direction and Editing for Social Photoshoot

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Hang Tags and Wrapping Paper

Bloomingdales Retail Store Pop Up

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365 Design Series
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Retail Digital Collateral